"… su coherente visión del mundo según la cual los seres humanos, pese a hallarnos inmersos en la más absoluta soledad como entes individuales, estamos al mismo tiempo unidos por la memoria colectiva."

postal service campaign

This time I'm promoting the use of the traditional postal service.

really, those guys need something to do in their lives, and they deserve some money too. they need it. they have a righteous way of living.

and on the other side, e-mail is just boring. everybody has an e-mail, anybody can send one. and you need electric power, a computer and an internet connection to do it. and one more thing, you get it instantly, there is no waiting time.

com'on, it's much better to wait for a beautiful post card with written words, with real ink, with a picture or a portrait of some good memory, with a piece of the past of the sender on it, and a part of the world traveled physically trough (not transformed into some electronic impulses and displayed in an electronic screen).

yeah, maybe this is a way of nostalgia for the past. and yes, it's mucho more unefficient  than the current electronic media. but I'm telling the truth, it feels very different to get an email, from getting it in real paper.

let's just use the traditional mail!