remember the memes?
A meme is "an idea, behavior, style, or usage that spreads from person to person within a culture." It comes from the Greek word that means "to imitate" and was formed by analogy to the word gene by the scientist Richard Dawkins in 1976: just as a gene is a unit of biological information, a meme is a unit of cultural information.
Trend Watch - Merriam-Webster Online
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